The mark consists of a distinctive cross ax and sledge hammer with the featured primary word "FIRESLED" curved at the bottom. Below the word FIRESLED is "Est. 2015". At the backdrop of the design is a stylized shield made up of two borders and a circle at the center containing a flame behind the primary word.
FIRE SLED EST TWO ZERO ONE FIVE; FIRE SLED EST TWENTY FIFTEEN; FIRE SLED EST TWO THOUSAND FIFTEEN
Color is not claimed as a feature of the mark.