The mark consists of a design of a coffee grain. In the middle of the grain, a curved division with the design of mountains. All above the wording "SIERRA MADRE" in stylized uppercase letters underlined by an horizontal line. Above the wordings "COFFEE ROASTERS" and "EST. 2020" in stylized uppercase letters separated by a vertical line.
SIERRA MADRE COFFEE ROASTERS EST TWO ZERO TWO ZERO; SIERRA MADRE COFFEE ROASTERS EST TWENTY HUNDRED TWENTY; SIERRA MADRE COFFEE ROASTERS EST TWO THOUSAND TWENTY
Color is not claimed as a feature of the mark.
The English translation of "SIERRA MADRE" in the mark is "MOTHER MOUNTAIN".
"COFFEE ROASTERS EST. 2020"