The mark consists of a smiling man depicted from the waist up with a black mustache and beard, wearing a white shirt and a sombrero and scarf with matching zig-zag patterns, whose arms are outstretched; he holds a taco in his right hand and a bottled labeled "Gordo's Lava Sauce" in his left hand, and around him is a black circle upon which appears a white chain pattern and a white border.
Color is not claimed as a feature of the mark.
Trademark: 98052620
