The mark consists of a rectangular label design with a dark gray background. Inside the label are the stylized words "GRAN CORONAS" in gold in the center of the rectangle, above which is the image of two crossed quills in light brown, with one gold crown appearing to the left of the crossed quills, one gold crown appearing above the crossed quills and one gold crown appearing to the right of the crossed quills. One dark gray flourish that appears similar to vines appears in the upper left of the label and a similar dark gray flourish appears in the upper right. A dark gray straight line appears at the very top of the label. At the bottom of the rectangular label are two horizontal dark gray lines. Between the lines is the stylized gold word "TORRES" above the stylized gold words "TRADICIÓN" and "FAMILIAR." The outline of a gold shield with three gold towers therein" is between "TRADICIÓN" and "FAMILIAR," and the stylized gold wording "DESDE 1870" is directly below.
The color(s) dark gray, light brown, and gold is/are claimed as a feature of the mark.
The English translation of GRAN CORONAS TORRES TRADICIÓN FAMILIAR DESDE 1870 in the mark is GREAT CROWNS TOWERS FAMILY TRADITION SINCE 1870.
DESDE 1870