The mark consists of the words ESE O ESE in a stylized font across the center of the image, with the two words ESE being in lowercase and the O being in uppercase, beneath which, and across the bottom of the image, lies two opposite solid lines extending from each side of the image with and terminating at the bottom center of the image, with a droplet shape at the endpoint of the side of each line terminating in the center, between which and at the exact center of the bottom middle of the image lies the caricature of a shaded heart in forward profile.
Color is not claimed as a feature of the mark.
The English translation of "ESE o ESE" in the mark is "THIS ONE OR THAT ONE".