The mark consists of a white oval with the wording "ASSOCIATED GROCERS" in blue and with a red apple with a blue stem dotting the "I" background centered directly above the word "SERVICE" in silver with gray shading which is centered in front of a blue background with a silver border with gray shading with the words "SUPPORT", "ENTHUSIASM", "RESULTS", "VIGOR", "INTEGRITY", "COMMITMENT", "EFFORT" in red font centered directly below with blue circles separating each word. All of this appears on a white background which is not claimed as a feature of the mark".
The color(s) blue, red, white, silver and gray is/are claimed as a feature of the mark.
"ASSOCIATED GROCERS" "SERVICE" "SUPPORT" and "RESULTS"