The mark consists of a design of a circle containing two, stylized parallel vertical lines intersected by a horizontal line in the center, to the left of two large stylized Chinese characters, above the stylized wording "SHENGXIAO".
The non-Latin characters in the mark transliterate to "SHENG XIAO" and this means "rising smile" in English.
Color is not claimed as a feature of the mark.
The English translation of "SHENGXIAO" in the mark is "rising smile".