The mark consists of a flower design surrounded by a circular design consisting of the words "GOLD-PLUM" forming the lower portion of the circular design, a solid line forming the upper portion of the circular design, and Chinese characters on the left and right sides of the flower design.
The non-Latin characters in this mark transliterate to "JIN MEI" and this means "GOLD PLUM" in English.
Color is not claimed as a feature of the mark.