The mark consists of the word "¡Hola!", with exclamation points at the beginning and end and where the word is written as an ambigram, which means the word looks identical when viewed either upside down or right-side-up. The mark appears on a black background with the inverted exclamation point in Mexican pink, the letter "H" in orange, the letter "O" in green, the letter "L" in red, the letter "A" in blue, and the exclamation point in yellow.
The color(s) black, Mexican pink, orange, green, red, blue and yellow is/are claimed as a feature of the mark.
The English translation of the word "HOLA" in the mark is "hello"