35 Providing information about and making referrals in the fields of caregiving, assisted living, healthcare, mental care, end of life care and management; Consulting services in the management of caregiving, assisted living, healthcare, mental care, end of life care; Administration and management of caregiving, assisted living, healthcare, mental care, end of life care; analysis and explanation of medical and health coverage plans, disability plans, insurance, employee benefits, retirement plans and benefits, and state and government benefits; Administration and management of the benefit plans of others; Managed care services, namely, electronic processing of care information; Doctor, physician, dentist, attorney, lawyer, and care provider referrals Marketing services in the nature of lead generation