The mark consists of a stylized chicken with its body facing left. The chicken's head is looking backward to the right with the right eye showing. The chicken is cream with a charcoal outline, a gold comb, gold wattles on its head, and gold feet. Within the body of the chicken is a stylized illustration of the sky, mountains, and fields. The stylized wording "SCRATCH & PECK" are arched around the top of the chicken, with the small, stylized letters "ESTD" located to the left of the feet, and the number "2010" located to the right of the feet.
SCRATCH AND PECK ESTD TWO ZERO ONE ZERO; SCRATCH AND PECK ESTD TWENTY TEN; SCRATCH AND PECK ESTD TWO THOUSAND TEN
The color(s) cream (Pantone 9184 C), gold (Pantone 1235 C), and charcoal (Pantone Black 2C) is/are claimed as a feature of the mark.
"ESTD 2010"
Trademark: 98041367
