The mark consists of a brown milk carton with various elements. The front of the milk carton features the words Chocolate Milk Club in a stylized font. The bottom sides of the carton exhibit a checkered pattern, with small squares forming a repetitive grid like design. On the right side of the carton, there is a barcode consisting of a series of parallel lines of varying thicknesses. Located on the top of the milk carton is the number 1 displayed in a distinct font. Above and below the main design, the words LIFETIME MEMBER are split in red, with LIFETIME positioned above and MEMBER positioned below.
CHOCOLATE MILK CLUB LIFETIME MEMBER NUMBER ONE ONE ZERO ZERO SIX TWO ZERO TWO ONE; CHOCOLATE MILK CLUB LIFETIME MEMBER HASH TAG ONE ONE ZERO ZERO SIX TWO ZERO TWO ONE; CHOCOLATE MILK CLUB LIFETIME MEMBER POUND ONE ONE ZERO ZERO SIX TWO ZERO TWO ONE;
The color(s) brown and red is/are claimed as a feature of the mark.