The mark consists of the following: a depiction of a corn husk in yellow with a red vertical line, further having black and white eyes and an open mouth in black, wearing a black and white hat. The husk has green leaves forming hands holding onto an oblong banner with rounded sides that is outlined in red with orange inside. The word EL CHOCOLO appears in white within the orange oblong. Beneath the wording is an elongated white oval.
The color(s) orange, green, yellow, red, white, and black is/are claimed as a feature of the mark.
The English translation of CHOCOLO in the mark is CORN.
CHOCOLO