The mark consists of the stylized white words "POP-UP VILLAGE" in front of a circle formed from different sized colored geometric shapes which are pink, red, yellow, green, blue, orange, and brown.
POP-UP has become distinctive of the goods/services through the applicant's substantially exclusive and continuous use of the mark in commerce that the U.S. Congress may lawfully regulate for at least the five years immediately before the date of this statement.
The color(s) pink, red, yellow, green, blue, orange, brown and w is/are claimed as a feature of the mark.