The mark consists of the wording "LA VIEJA FÁBRICA" in brown stylized font, within a broken rectangle in brown within a broken oval shape in brown. A brown horizontal line is seen above the wording and is broken by the acute accent above the first letter "A" in "FÁBRICA". A second brown line is seen below the wording and both the second brown line and brown rectangle are intersected by the wording "EST. 1834" in stylized brown font. The wording "PREMIUM FRUIT SPREAD" is seen in brown, stylized font below the rectangle shape within the oval. The white appearing is merely background and not a part of the mark.
LA VIEJA FABRICA EST EIGHTEEN THIRTY FOUR PREMIUM FRUIT SPREAD; LA VIEJA FABRICA EST ONE THOUSAND EIGHT HUNDRED THIRTY FOUR PREMIUM FRUIT SPREAD; LA VIEJA FABRICA EST ONE EIGHT THREE FOUR PREMIUM FRUIT SPREAD
The color(s) brown is/are claimed as a feature of the mark.
The English translation of "LA VIEJA FÁBRICA" in the mark is "THE OLD FACTORY".
"EST. 1834" AND "PREMIUM FRUIT SPREAD"