35 On-line retail store services featuring clothing, fishing apparel, headwear, stickers, and fishing equipment, namely, tackle, lures, rods, spools, carrying cases, tackle boxes, attractants, depth markers, magnetic lanyards and releases, and ice fishing equipment; Retail store services featuring clothing, fishing apparel, headwear, stickers, and fishing equipment, namely, tackle, lures, rods, spools, carrying cases, tackle boxes, attractants, depth markers, magnetic lanyards and releases, and ice fishing equipment