35 Advertising, particularly services for the promotion of goods; marketing services provided by means of social media; marketing services in the nature of promoting the goods and services of others; marketing services in the nature of development of promotional campaigns; promotional marketing services; providing loyalty, incentive and bonus programs for customers through the issuance and processing of loyalty points for frequent purchase and use of goods and services of participating businesses; promotion of goods and services through sponsorship of sports, cultural, entertainment, educational, community, business and charitable events; organisation of exhibitions and events for commercial or advertising purposes; providing consumer advice in connection with cups, sustainable paper cups, insulating paper cups, biodegradable cups, beverage cups, lidded cups made entirely of paper with an aqueous coating and paper containers for beverages and soups, paper containers, paper pots, paper cartons and paper boxes for food or beverages, compostable paper cups, plastic-free paper cups and integrated lid paper cups; retail store, online retail store, retail mail order and wholesale store services featuring cups, sustainable paper cups, insulating paper cups, biodegradable cups, beverage cups, lidded cups made entirely of paper with an aqueous coating and paper containers for beverages and soups, paper containers, paper pots, paper cartons and paper boxes for food or beverages, compostable paper cups, plastic-free paper cups and integrated lid paper cups; temporary and 'pop-up' retail store services featuring cups, sustainable paper cups, insulating paper cups, biodegradable cups, beverage cups, lidded cups made entirely of paper with an aqueous coating and paper containers for beverages and soups, paper containers, paper pots, paper cartons and paper boxes for food or beverages, compostable paper cups, plastic-free paper cups and integrated lid paper cups; information, consultancy and advisory services in relation to the foregoing