The mark consists of a character image of a mexican native indian chief above the words "Que Chingón" followed by an exclamation point and directly above the words "100% Mexican Cacao".
QUE CHINGÓN ONE ZERO ZERO PERCENT MEXICAN CACAO; QUE CHINGÓN ONE HUNDRED PERCENT MEXICAN CACAO
The color(s) red, green, yellow, black, white is/are claimed as a feature of the mark.