The mark consists of a five sided polygon in light blue with a dark blue border. Within the upper portion of this shape appears a crown with a horizontal line on either side, all in dark blue. Within the lower portion of this shape appears Chinese characters in dark blue. The five sided polygon is bisected by a purple ten-sided polygon overlay having rounded edges. Within this ten-sided polygon are Chinese characters in light blue above the wording JINGYIJIA, also in light blue.
The non-Latin characters in the mark transliterate to "jing yi jia", "jing yi qiu jing", "jia tina xia", and this means "refined and increasingly auspicious", "constantly improving", "praised all over the world" in English.
The color(s) light blue, dark blue and purple is/are claimed as a feature of the mark.