The mark consists of a stylized bull sporting a stylized hang tag from its horn stating "EAT MORE TALLOW", with one word per line, the stylized bull being centrally disposed within a central, circular background bounded by a relatively thick circle having two circles disposed therein on opposite sides thereof near a vertical center of the relatively thick circle, the relatively thick circle further comprising bands about its inner and outer circumference and containing the words "BEEFY'S OWN" in a top, central portion and the words "SNACK LIKE A CARNIVORE" in a bottom, central portion, the wording following the arc formed by the relatively thick circle, all of which is disposed within a square background with rounded corners.
Color is not claimed as a feature of the mark.