35 Operation and administration of a transaction-based discount dental care program that enables participants to obtain discounts on dental care services through membership; providing online information to consumers in the field of dental discount plans and administrative enrollment support to assist employers to enroll employees in group discount plans for dental care services; consulting services, namely, working with employers to implement employer-sponsored dental plans and dental services discount plans; promoting the goods and services of others, namely, dental care providers, by providing discounts on dentistry services for discount dental plan members