The mark consists of The literal words "HELLO BOOK CLUB", with "HELLO" situated above "BOOK", and "BOOK" situated above "CLUB". "HELLO" and "CLUB" are both colored purple, and "BOOK" is colored yellow. To the left of the literal words "HELLO BOOK CLUB", a purple H is positioned. the leftward vertical line making up the letter "H" curves down and then up diagonally left, with three similarly angled lines of the same color hovering above the extended vertical line and to the left of the letter proper, in order to invoke the image of a stylized hand waving Hello.
The colors purple and yellow are claimed as features of the mark.
BOOK CLUB