The mark consists of a circular symbol the words "PLANT-BASED" appear as the top boarder of the circle in capital proprietary font, the words "LEATHER CLEANER" appear as the bottom boarder of the circle. In the center of the circle the word "NuMoo" in both upper and lower case letters roughly three times the size of the other wording, in proprietary font that replicates a hand painted sign. The "N" in "Nu" extends past the circular shape on the left and the second "O" in "Moo" protrudes past the edge of the circular shape to on the right side of the mark. The "N", "M", and second "O" are larger than the other two letters. Centered above the "M" in "Moo" and under the hyphen in "PLANT-BASED" is a stylized leaf with the stem facing the left side of the mark. The mark appears on a white background which is not claimed as a feature of the mark.
Color is not claimed as a feature of the mark.