The mark consists of a square with rounded edges and outline. The top of the logo shows a silhouette of a tree and two birds above a tree line depicting grasses, bushes, and other plants. In the middle of the logo, text reads "BIRD FRIENDLY" (font: Bebe Neue Pro Expanded Extra Bold). The Smithsonian sunburst and the word "Smithsonian" (font: Minion Pro) are at the bottom of the logo, underneath the "BIRD FRIENDLY" text.
Color is not claimed as a feature of the mark.