Trademark: 98011899
Word
SOUTHERN HOSPITALITY LIFETIME BUYERS PROGRAM
Status
Registered
Status Code
700
Status Date
Tuesday, February 6, 2024
Serial Number
98011899
Registration Number
7299631
Registration Date
Tuesday, February 6, 2024
Mark Type
3000
Filing Date
Wednesday, May 24, 2023
Published for Opposition
Tuesday, November 21, 2023

Trademark Owner History
Atlantic VA AG, LLC - Original Registrant

Classifications
35 Administration of a customer loyalty program which provides automobile service benefits for the lifetime of the automobile when purchased from the dealership
The mark consists of a square with the top quarter in red and the rest in dark blue; the word "SOUTHERN" in white block font at the top with a suggestive speedometer needle graphic in white over the "ERN" above the word "HOSPITALITY" in white cursive font, above the word "LIFETIME" in gray block font with star graphics on the "L", "F" and last "E" to suggest shining, above the words "BUYERS PROGRAM" in white block font with a thin red line above and below.
The color(s) white, red, gray, and dark blue is/are claimed as a feature of the mark.
"LIFETIME BUYERS PROGRAM"

Trademark Events
Feb 6, 2024
Notice Of Registration Confirmation Emailed
Feb 6, 2024
Registered-Principal Register
Nov 21, 2023
Official Gazette Publication Confirmation E-Mailed
Nov 21, 2023
Published For Opposition
Nov 1, 2023
Notification Of Notice Of Publication E-Mailed
Oct 16, 2023
Approved For Pub - Principal Register
Oct 6, 2023
Teas/Email Correspondence Entered
Oct 5, 2023
Correspondence Received In Law Office
Oct 5, 2023
Teas Response To Office Action Received
Jul 14, 2023
Notification Of Non-Final Action E-Mailed
Jul 14, 2023
Non-Final Action E-Mailed
Jul 14, 2023
Non-Final Action Written
Jun 29, 2023
Assigned To Examiner
Jun 27, 2023
Notice Of Design Search Code E-Mailed
Jun 26, 2023
New Application Office Supplied Data Entered
May 27, 2023
New Application Entered

Trademark Alertz updated from USPTO on 2030-01-24