The mark consists of the partial image of an American bison, absent the body, rear, and legs, but including the upper back, head, and horn as if the bison is facing rightward. The image is abstract and not a detailed replication of a true bison, but is a simplified image nonetheless readily identifiable as a bison. Where the body of the bison would be, the term "Purple Values" is displayed.
Color is not claimed as a feature of the mark.
Trademark: 98011692
