The mark consists of mr. paletas in all capital letters, letters are cream, letter outline are light brown, letter depth are brown, letter "A" is an ice cream bar, custom font.
The color(s) RGB: sRGB IEC61966-2.1 CMYK: Coated FOGRA39 (ISO 12647-2;2004) CREAM #FEFAE0 BROWN #281911 LIGHT BROWN #936037 is/are claimed as a feature of the mark.
The English translation of "PALETAS" in the mark is "POPSICLE".
"PALETAS"