42 Providing a web site featuring technology that enables users to engage with brands and authenticate real-world goods, namely, liquor, clothing, bags, handbags, shoes, food, jewelry, art, wine, beer, spirits, menus, antiques, watches, food, pharmaceutical preparations, medical devices, medical products and beauty products; Providing a web site featuring technology that enables users to manage their online product information and for consumers to discover brands and their stories using RFID, NFC, mobile phone, web app, mobile app and web administration; Providing a web site featuring technology that enables users to verify the authenticity of real-world goods, namely, liquor, clothing, bags, handbags, shoes, food, jewelry, art, wine, beer, spirits, menus, antiques, watches, food, pharmaceutical preparations, medical devices, medical products and beauty products and link those items to a digital product information page; Providing on-line non-downloadable software for users to create profiles and share and upload user information in the field of gaming, social networking and product review; Providing online non-downloadable software for facilitating e-commerce exchanges and e-commerce transactions; Providing on-line non-downloadable software for facilitating the transfer of digital text, videos, images, and messages between users, for allowing users to post digital text, videos, images and messages, and for allowing users to search and view digital text, videos, images and messages; Software as a service (SAAS) services featuring software for creating, managing, organizing, displaying, tagging, bookmarking, storing, sharing, and exchanging electronic images, videos, text, messages and information over the internet or other communications networks; Software as a service (SAAS) services featuring software for searching, locating, and transferring information across global computer communications networks; Software as a service (SAAS) services featuring software for performing electronic business transactions via a global computer network; Downloadable software for performing electronic business transactions via a global computer network; Software as a service (SAAS) services featuring software for authentication of products in the field of liquor, clothing, bags, handbags, shoes, food, jewelry, art, wine, beer, spirits, menus, antiques, watches, food, pharmaceutical preparations, medical devices, medical products and beauty products; Software as a service (SAAS) services featuring software for learning about brands in the field of the specific brand related liquor, clothing, bags, handbags, shoes, food, jewelry, art, wine, beer, spirits, menus, antiques, watches, food, pharmaceutical preparations, medical devices, medical products and beauty products; Software as a service (SAAS) services featuring software for brands to manage their online product information and for consumers to discover brands and their stories using RFID, NFC, mobile phone, web app, mobile app and web administration; Software as a service (SAAS) services featuring software for facilitating brand engagement, verification of authenticity of real-world goods, namely, liquor, clothing, bags, handbags, shoes, food, jewelry, art, wine, beer, spirits, menus, antiques, watches, food, pharmaceutical preparations, medical devices, medical products and beauty products, and linking that identity to a digital product information page; Software as a service (SAAS) services featuring software for users to engage with brands and authenticate real-world goods, namely, liquor, clothing, bags, handbags, shoes, food, jewelry, art, wine, beer, spirits, menus, antiques, watches, food, pharmaceutical preparations, medical devices, medical products and beauty products.