The mark consists of the word "TRUU" appearing vertically and to the right is a stylized image of a fire with the words "IAM TRUU ALL DAY 24/7" underneath.
TRUU I AM TRUU ALL DAY TWO FOUR SEVEN; TRUU I AM TRUU ALL DAY TWENTY FOUR SEVEN
TRUU IAM TRUU ALL DAY TWO FOUR SEVEN; TRUU IAM TRUU ALL DAY TWENTY FOUR SEVEN
Color is not claimed as a feature of the mark.