The mark consists of a green square background with a black and white cow head in the middle chewing black grass. The stylized wording CHEWS WISELY is in black and underneath the cow head. The wording is part of a circle around the cow head made up of items in white and outlined in black of from the bottom left to the bottom right of cheese, lettuce, onion, corn, potatoes, carrots, a milk jug, berries, and an apple.
The color(s) green, black, and white is/are claimed as a feature of the mark.