The mark consists of stylized bear holding a cup with straw, all inside a circle; the letter "B" appears on the cup; the stylized word "BINGXUE" appears to the right.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
Color is not claimed as a feature of the mark.
The wording BINGXUE has no meaning in a foreign language.