The mark consists of a stylized orange & blue bag with a large white and grey letter "S" in the middle and an orange handle. At the top of the bag is an orange and green carrot, blue carton, and brown loaf of bread. The word SmartBag is written in blue, orange, and yellow on the right side of the bag. The wording "Feeding The World" appears below in blue letters with a blue & white globe.
S SMART BAG FEEDING THE WORLD
The colors white, grey, blue, orange, green, brown, and yellow are claimed as a feature of the mark.