The mark consists of a four sided shape in red, with a double outline in white and gray, featuring the wording "BEHER BEHER" in a cross orientation in white stylized font with dark red drop shadowing. Below the four sided shape is the wording "BERBARDO HERNANDEZ" in red stylized font, above the word "BEHER" in black stylized font with white and gray drop shadowing. The bottom of the mark features of the word "AUTÉNTICO" in black stylized font. The mark is seen on white which is merely background and not a part of the mark.
The name(s), portrait(s), and/or signature(s) shown in the mark identifies Bernardo Hernandez Tinoco, whose consent(s) to register is made of record.
The color(s) red, dark red, gray, white and black is/are claimed as a feature of the mark.
The English translation of "AUTENTICO" in the mark is "AUTHENTIC"; The wording "BEHER" has no meaning in a foreign language.