35 Retail store, wholesale store, and retail and wholesale commercial store services featuring motor vehicle, truck, lawn, motorcycle, marine and farm equipment products, fluids and chemicals, parts and accessories, and tools, hardware, batteries and consumer electronics; online retail store, wholesale store, and retail and wholesale commercial store services featuring motor vehicle, truck, lawn, motorcycle, marine and farm equipment products, fluids and chemicals, parts and accessories, and tools, hardware, batteries and consumer electronics; Providing customer loyalty, appreciation, incentive awards, rewards, and discount programs, for commercial, promotional and/or advertising purposes; providing incentive award programs for customers that provide discount coupons and gift cards for purchase of goods and services; advertising and marketing services, namely, promoting the goods and services of others; promoting the goods and services of others through product giveaways and promotions, sweepstakes and contests; provision of consumer information and advice regarding the selection of products and items to be purchased