The mark consists of a design of a green target with alignment guides filled in white going through the middle of the target is a design of a gun where the handle is in the shape of the state of Florida where the top portion appears in orange and the bottom in red between the colors is a white curved line, below the gun merged with Florida design is the black wording FLORIDA HEAT OUTLET, below which is a black horizontal line, below which is the black stylized wording "THE GUN-SHINE STATE'S PREMIER FIREARMS DEALER AND MUNITIONS DEPOT!"
The colors Green, orange, red, black and white are claimed as a feature of the mark.
"FLORIDA" and "OUTLET" and "THE GUN-SHINE STATE'S PREMIER FIREARMS DEALER AND MUNITIONS DEPOT!"