The mark consists of Sans-serif capital letters "Z", "I", "R" and "O" with breaks at the acute angles of the "Z", separating the "I" to resemble a diacritical tittle, removing the horizontal stroke of the R and with a minor break at the base of the O. The O houses a small image of an electric blender in profile, with the handle on the left size, in three component pieces (lid, container and base), the container including a representation of common blender-blades.
Color is not claimed as a feature of the mark.
The wording ZIRO has no meaning in a foreign language.