The mark consists of three concentric circles. The outermost circle is a thick ring in red, followed by a thinner white ring, and at the center is a fully filled slight orange circle. Superimposed on the circles is a stylized image of a smiling rooster. The rooster's top half of the body is white, with a peak in a gradient of yellow at the top transitioning to slight orange at the bottom. The rooster's beak and comb are red. The rooster's two hands are raised in a thumbs-up gesture, indicating approval. Beneath the rooster and circles, the stylized words 'POLLOS JUNIOR' are depicted. Each letter is outlined with a thick black border. The inside of each letter features a color gradient: the upper portion of each letter is filled with a light yellow color that gradually transitions to a slight orange towards the bottom part of each letter. There is a thin white space between the color filling and the black border lines of each letter.
The color(s) red, white, yellow and orange is/are claimed as a feature of the mark.