The mark consists of a black rectangle enclosing the words "JOSE CUERVO" in special form in white, above the words "DAY OF THE DEAD" in special form in white, which surround a human skull in blue, white, green, orange and pink letters X in the eye sockets and pink in the nostril socket; at the bottom are a series of blue dots forming an arc.
The color(s) white, black, blue green, orange and pink is/are claimed as a feature of the mark.
Trademark: 97934891
