The mark consists of The word FRAME, printed in upper case letters, the letters "F" and "R" and half of a letter "A" printed above the remaining half of the letter "A", and the letters "M" and "E" all printed to the left of a solid vertical line; to the right of the vertical line, are the words "French", "American", "Museum", " Exchange ", each placed one atop the other, with the letters "F" and "R" of the word "French", the letter "A" of the word "American", the letter "M" of the word "Museum" and the letter "E" of the word "Exchange" printed in bold upper case letters, the rest of the letters are printed in lower case.
Color is not claimed as a feature of the mark.