The mark consists of the design of a long-necked swan shown in black and white with a gold eye. The words "BLACK SWAN SOCIÉTÉ" appear in black under the design of the swan, and a three-pronged gold crown appears on the right of the wording.
The non-Latin characters in the mark transliterate to accent marks for pronunciation and this has no meaning in a foreign language.
BLACK SWAN SOCIÉTÉ
The color(s) black, white, and gold is/are claimed as a feature of the mark.
The English translation of "SOCIÉTÉ" in the mark is Society.