The mark consists of a Chinese character in a circle design. To the right of the Chinese character is the wording "SHIKOHIN" in stylized font.
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "SHI" and this means "GOOD TASTE" in English.
The English translation of "SHIKOHIN" in the mark is "items that are used beyond the mere satisfaction of basic living needs".