35 Camping rewards program, namely, promoting the use of camping facilities of others through the administration of an incentive rewards program and a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; Providing incentive awards programs for customers through issuance and processing of loyalty points for purchase of a company's camping-related goods and services; Retail store services located in campgrounds featuring camping-related goods, namely, fire wood, cooking utensils, pre-packaged food, water, non-alcoholic beverages, blankets and throws, bedding, camping accessories, sun protection products, medicine, first aid supplies, clothing, headwear and footwear; Self-serve retail store services located in campgrounds featuring camping-related goods, namely, fire wood, cooking utensils, pre-packaged food, water, non-alcoholic beverages, blankets and throws, bedding, camping accessories, sun protection products, medicine, first aid supplies, clothing, headwear and footwear; Online retail store services featuring camping-related goods, namely, fire wood, cooking utensils, prepackaged food, water, non-alcoholic beverages, blankets and throws, bedding, camping accessories, sun protection products, medicine, first aid supplies, clothing, headwear and footwear