The mark consists of a stylized sun with yellow rays and an orange middle outlined in black and white. In the middle of the sun is a white symbol intended to suggest the elephant trunk of the Indian god Ganesh. Below the sun, the word Ganesh appears with 2 vertical lines on either side, and the word BHEL appears on the next line.
The color(s) white, black, yellow is/are claimed as a feature of the mark.
The English translation of "BHEL" in the mark is snack.