The mark consists of the stylized literal element "DANONGWON". On top of the stylized literal element "DANONGWON" there are three Korean characters and one Chinese character which transliterate to "DA-DA-NONG-WON".
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "DA-DA-NONG-WON" and this has no meaning in a foreign language.