The mark consists of Blue and grey icon at the start of the log and with PUROCoach text after it. PURO is all caps and has grey as color. The Coach is blue and only the C is capitalized. The R from the PURO has an underline that is extended beneath the Coach word. There is also the company slogan that says "WE RUN THE ENGINE THAT DRIVES COACHING BUSINESSES" under the logo.
PURO COACH WE RUN THE ENGINE THAT DRIVES COACHING BUSINESSES
The color(s) Blue and Gray is/are claimed as a feature of the mark.