The mark consists of stylized design letters for the word "CHURRERIA" followed by three lines underlying the word; beneath the stylized design letters for the word "PORFIRIO" followed by three lines underlying the word; beneath the words "DESDE 1900" with three lines on each side of the phrase; beneath the word "CHURROS", beneath the sign "&", beneath the word "CHOCOLATE".
CHURRERÍA PORFIRIO DESDE ONE NINE ZERO ZERO CHURROS AND CHOCOLATE; CHURRERÍA PORFIRIO DESDE NINETEEN HUNDRED CHURROS AND CHOCOLATE; CHURRERÍA PORFIRIO DESDE ONE THOUSAND NINE HUNDRED CHURROS AND CHOCOLATE
Color is not claimed as a feature of the mark.
The English translation of CHURRERIA in the mark is CHURRO SHOP.