The mark consists of a rectangular box with curved corners slightly tilted up towards the right with the words Alice & Eli inside the box. The letter "i" in Alice is lowercase and the remaining letters are in upper case. In the word Eli, E and L are upper case and the i is lowercase. Under Alice & Eli are the words "good stuff for good dogs" all in lower case. Centered on either side of the words are two thickly lined circles.
ALICE AND ELI GOOD STUFF FOR GOOD DOGS
Color is not claimed as a feature of the mark.