The mark consists of A black chevron is bordered with silver elements to look like screw heads. The black dominant background includes wood-grain design element. A white and gold whiskey rocks glass is centered at the top. The contents and alchohol volume are displayed in white (100 Proof - 50% ALC/VOL). The primary element is the word BITCHIN', in a bold, red, capitalized font. Below Bitchin', appears the word BOURBON in all caps is centered and is white in color. A gold and black whiskey barrel with white trim is centered at the bottom of the logo. The capitalized tagline Bringin' Bitchin' Back is centered and runs through the barrel element using a capitalized white font, with a small white border above and below the text. A red and metallic silver border runs around the entire logo.
BIT CHIN BOURBON
The color(s) red, black, gray, woodgrain, silver, white, gold is/are claimed as a feature of the mark.