The mark consists of Stylized word Be above the stylized word Sweet, with the lower case letter e from the word Be overlapping the upper case letter S in the word Sweet. A straight line extending from the lower case letter t cross section in the word Sweet. A small magnolia flower beneath the end of the extended line and the year 1984 above the end of the extended line.
BE SWEET ONE NINE EIGHT FOUR; BE SWEET NINETEEN EIGHTY FOUR; BE SWEET ONE THOUSAND NINE HUNDRED EIGHT FOUR
Color is not claimed as a feature of the mark.