The mark consists of the wording "COCO RICO" above "DESDE 1935" below the image of a sun, with a plam tree, foliage, sand, a half a coconut and wavy lines representing the sea.
COCO RICO DESDE NINETEEN THIRTY FIVE; COCO RICO DESDE ONE THOUSAND NINE HUNDRED THIRTY FIVE; COCO RICO DESDE ONE NINE THREE FIVE
as to COCO RICO
Color is not claimed as a feature of the mark.
The English translation of COCO RICO and DESDE 1935 in the mark is tasty coconut and since 1935, respectively.
DESDE 1935